Whether you like it or not, you are in the sales and marketing game.
From the time you wake up in the morning until you lay your head on the pillow and rest your weary eye’s, you are in the business of sales.
Regardless of whether you work for a company or for yourself, you sell your time, your energy, your idea’s, your enthusiasm, your commitment, your co-operation and your influence.
In your personal life , you will bring many of the same attributes even if these are not directly monetized.But everything effects everything.Life is a very intricately woven web.We form our habits and then our habits create our reality.
If you work for a company and you are excited about the product, and the positive impact it has on the community both for the end user and for the employee’s who provide the service,then you may wake up feeling excited to be a part of something good.
If you are sold on the mission and purpose of the business, then you may even be inspired to be a part of something far greater than yourself.
On the other hand, if it becomes apparent that profits are placed above people, then you may start to feel a little dismayed , disheartened and cynical with the superficial interest that is shown in you as an individual.
If you start to feel as if you are squarely placed in the liabilities column of the business rather than the assets column, then you could be forgiven for feeling rather vulnerable.
This is one reason why now, more than ever before, it is imperative to think of yourself as your own company.”You Incorporated”so that you start to plan your own exciting future rather than leaving it in the hands of somebody else.
“Work harder on yourself than you do on your job.If you work hard on your job you can make a living.If you work hard on yourself, you can make a fortune”(Jim Rohn)
We are all walking advertisements for “You Incorporated”.We need to realize that we always represent our personal brand.What we contribute, what we stand for, what we believe in and also what we won’t accept.
I don’t accept that companies place profits before people, but there are market forces in place that drive an incessant winner take all, super competitive marketplace.
The employee is the greatest expense for many companies, so market dynamics will dictate that this expense in their business is thoroughly scrutinized for maximum effectiveness.If we don’t understand market dynamics, then we easily can become another victim of the new global marketplace.
Companies such as Blockbuster, Nokia,Kodak, Polaroid,Nortel,Compaq, Tower records,Borders,Barnes and Noble, just to name a few are testament to the harsh realities of modern times.
A new education and a new mentality needs to be implemented to combat these rapid changing times.Paradoxically, whilst we keep harping on about the new, it is getting back to fundamentals that can be our greatest weapon against such upheaval in the marketplace.
“There are no new fundamentals. You’ve got to be a little suspicious of someone who says, “I’ve got a new fundamental.” That’s like someone inviting you to tour a factory where they are manufacturing antiques.” — Jim Rohn
The large internet companies are changing the marketplace dynamic with their new global reach, modern technologies and ability to completely revolutionize the advertising model.
Previously a company would advertise by throwing an advertisement into a marketplace that had a lot of people to view it.The effectiveness of this strategy is very questionable and the metrics cannot be determined.How many people viewed it, how many went to the website or some sales page and how many bought because of it.
This is a scatter gun approach to marketing.Ninety nine percent of the shots will miss.The targeted approach is now being realized and implemented through the power of the internet.Someone specifically searches for something through google search, then they have identified themselves as someone who has a specific interest at that very time.They have placed themselves into that market.Social media now has intel on our habits, our lifestyle, our interests and sell this information to marketers.This is very specific targeted marketing and much more effective than the scatter gun approach of the past.
Not only this but the metrics are all a known factor, so it is an exact science.How much did i spend on the advertisement, how many visitors did i get, which pages did they view, how long did they visit,how many signed up to receive further information so we can develop an ongoing relationship, how many open up my email messages, and how many bought.At every stage, the effectiveness of the marketing campaign can be broken down and analyzed for it’s effectiveness.
We can sit here and complain about invasion of privacy and of course this is always something we need to be mindful of,but why not create a life worth telling people about so that we can reverse engineer marketing to work in our favour.
“The unexamined life is not worth living”.(Socrates)
Awakening The Entrepreneurial Mind.
By branding ourselves by being the model instead of the consumer, then we can position ourselves to take advantage of market dynamics and be victors instead of victims in the new global economy.Whatever we are passionate about, there is a hot global marketplace for it.By developing our skills, knowledge, habits and attitude toward our own unique, individual strengths, we can all share in a global marketplace aligned with our own passions.
Everyone has problems and finding solutions to those problems is what creates the marketplace.This is a fundamental truth that has never changed throughout the dawn of time.Stepping outside of our own problems to explore how we may best serve others with their problems is one of the greatest exchanges of energy possible.
You are invited to partner with me and set up your own personalized online digital business.Set up your own simple system using all my resources as outlined in the difference makers template. Then exchange the Links With Your Own in the major trending key markets i have recommended or Add Your Own providing it offers great value to the end-user. Find out more here.
Connect these to your own personal mission and go and make your life an amazing, exciting adventure.
Contact me at:-paul@ email@example.com